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Sacremento's Amgen Tour and its business opportunities

The 2009 Amgen Tour of California Prologue time trial race is a collection of the worlds top cyclists. It is a nine day stage race of about 750 miles and will include cyclist like Lance Armstrong (USA) and Ivan Basso (Italy). The Amgen Tour will commence on Valentines day and is expected to draw at least 75,000 people to the streets of Downtown Sacramento. With this expected 75,000 person attendance, the surrounding businesses should be in a bee like frenzy to organize their product lines to suite the crowds and the people who have already started making their preparations to go to the event. I see this tour as a chance to earn a little extra.

Apart from the obvious valentines day sales surge and the certain preparations store owners are making to sell valentines day stuff during the event, there are two sets of products that they and any other person interested in making a extra buck should consider selling during this period.

Bicycles and Bicycle accessories Expo. - Cycling events draws thousands of cycling enthusiasts who are interested in seeing the latest bicycle models and accessories. Expo organizers earns revenue by charging people interested in promoting their products, a fee for each booth they occupy.

Bike stunt concerts - These concerts, which apart from bike stunts, usually involves live performances from musicians, are meant to draw a younger audience.

Pimped bicycle contest - I saw an event like this in Brazil a couple years ago during a local cycling meet. The contestants had to pay a fee to enter the contest and the winner and runner up won small prizes.

Children bike derby - This includes setting up a small stadium style track for children to compete in bicycle races. There is an obvious entry fee and vending machines for extra income.

Bicycles and Bicycle accessories - As said before this event usually bring thousands of cycling enthusiasts. These people are usually in search of accessories for their bikes and if they get the right deal, a new bicycle. Given the economy though, store owners should not overstock with bicycles and its accessories as there is no guarantee of a purchase.

Selling photographs - If you can get great photographs of the athletes while they are in action, those photos can make you a little extra income. Most sports sites like Foxsports and ESPN are willing to purchase pics if they are better than those that they have taken.

Amgen Tour Memorabilia - The attendants of this meet will want memories of the event and sometimes their is nothing better than authentic memorabilia to ink an experience in your memory. Amgens online store has a wide range of memorabilia that you can get online, so various tastes can be satisfied.

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