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Keeping Your Business High Beems On

After products have been on the market for a while with great success, we tend to gain a sense of comfort/security and not examine sales trends as we should. I personally know some entrepreneurs who, after some success, assume that sales will remain the same and that they can work less at satisfying their customers needs. Like politicians who have made promises to their followers so that they can win an election and during his reign ignores the promises he has made because he/she got what they already wanted, some businessmen get a steady flow of clients or customers and then when they are satisfied with sales levels, forget that they have to work at keeping the clients they have. We should not get in that trap.

Maintaining our clientele is just as important as getting them in the first place. Maintenance of profitability is dependent on maintenance of clientele. With the foregoing in mind, great customer service, high yearly income expectations, strict focus on the company mission, continued review of process efficiency and effectiveness, adherence to best practice controls and constant development of product lines. We also need to keep abreast of what competitors are doing, hire people who will push your product even if you are asleep at the wheel and be quick to respond to the changing economic and market environment.

Never get comfortable with your company, always seek to improve your product and sales.

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