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Tarketed Marketing

I find that many of my colleagues in error, thinks that while trying to attract new clients or customers to their business, they need to throw a large net out in the sea in hopes that they will catch something. So they get a big list of numbers or emails and cold call or send emails in the hope of getting customers. This tends not to work as well as identifying a set of customers you would like to get and tailoring your marketing program around their needs.

The later approach is much more organized and will be more effective.

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